Every podcaster will at some point be looking to monetize and take their show to the next level. If you’ve been in the industry for a while, you will know that this can be difficult, especially if you don’t know where to look or where to even start. Well, be at ease! We have rounded up a list of six of our favorite podcast advertising networks that specialize in connecting you, the podcaster, with your advertiser.
In this list, there are networks for every podcast regardless of the genre, length, or audience size. Your search for advertisement just became a whole lot easier!
Disclaimer: This list is in no particular order.
Midroll boasts an impressive collection of 300+ podcasts, including WTF with Marc Maron, The Art of Wrestling with Colt Cabana, Never Not Funny with Jimmy Pardo, and Entrepreneur On Fire with John Lee Dumas. On top of this, they also have relationships with over 200 mega-companies like HBO, Toyota, SquareSpace, and T-Mobile. Midroll loves podcasts and want podcasters to succeed by earning income with their shows. They do this by matching podcasters with great advertisers who understand the unique benefits offered by podcast ads. Head over to this link for some great testimonials.
Check out Midroll here: http://www.midroll.com/
The process at AdvertiseCast is very simple. Sign up, describe your podcast, then go live. AdvertiseCast combines an industry-leading ad buying and management platform with full-service agency capabilities to reduce the typical friction involved with podcast advertising. Advertisers are able to shop through the over 1000 listed podcasts for a show that fits. When that happens, a simple ad buy order is completed and you can begin making money! AdvertiseCast clearly stipulates a 70-30 revenue share (where you keep 70), so there’s no funny business to be expected.
Check out AdvertiseCast here: https://www.advertisecast.com/
PodGrid specializes in the little guys, though not all are actually so little. “Shows of all sizes” are welcome to join this network who recognizes that value often comes from the dedicated and committed listener base, and not always from pure quantity. If you are struggling to find representation because of the size of your show, get in touch with PodGrid right away!
Check out PodGrid here: http://podgrid.com/
4. Archer Avenue
Archer Avenue is a true veteran of the podcast advertising game. They have been matching great sponsors with the best podcasts and the smartest audience since 2009 and developed great working relationships with companies like MailChimp, Dropbox, New Relic and drobo. Simplicity is key here as the entire process is broken down into three quick steps. 1. Join Archer. 2. Make Awesome Podcasts. 3. Get Paid. Easy!
Check out Archer Avenue here: http://archeravenue.com/
5. Authentic Shows
While being a little more exclusive, Authentic represents only high quality, popular podcasts. Their list of podcasts is shorter but includes some very popular shows like Serial, This American Life, TWiT, Death Sex + Money, and Motley Fool, amongst others. All podcasts represented have been hand-selected for their Authentic voices, stories and content- and hyper-engaged audiences – to be paired perfectly with some of their partnered advertisers such as abc, Ford, Dell, eHarmony, NETFLIX, and Visa. Authentic may not be for everybody, but will make for excellent representation for if you fit the criteria.
Check out Authentic here: http://authenticshows.com/
Odds are that you’ve heard of this one before. The PodcastOne model is that of a partnership. They offer a massive network umbrella that covers the likes of Adam Corolla, Shaquille O’Neal, Dr. Drew, Jay Mohr, TheChive, and over 200 more that combine for 400+ million monthly impressions. According to their site, PodcastOne is the nation’s largest advertiser-supported podcast network. So if you’re looking for a giant, this is the one for you.
Check out PodcastOne here: https://www.podcastone.com/
Megaphone is a service by Panoply Media, the podcast network, that now allows marketers to buy targeted ads on podcasts using Nielsen’s data management platform and audience segmentation. The team behind Megaphone has been recording and distributing podcasts for more than a decade. They used that experience to build a suite of tools to meet the needs of veteran producers and blue-chip advertisers. The brands advertising on shows produced or distributed by Panoply gain access to Nielsen’s data management platform and Panoply’s Megaphone targeted marketplace. Since they are currently in limited release, Megaphone is available only to networks and podcasts with average downloads of 20,000 or more per episode.
Check out Megaphone here: https://megaphone.fm/
HeadGum is a podcast network formed by Jake Hurwitz and Amir Blumenfeld, which they founded after leaving CollegeHumor. The network has 43 podcasts as of February 2018, and as of April 2017, the HeadGum network has an average of 100 million plays per month. With studios in Los Angeles and Brooklyn, HeadGum’s goal is to produce, curate, and promote the best podcast content from around the web.
Check out HeadGum here: https://headgum.com/
9. Earwolf Podcast Network
Earwolf is a leading podcast network devoted to creating the best, funniest, most entertaining and thought-provoking digital content out there. Their podcasters include top-ranking shows like comedy favorites “Comedy Bang! Bang!,” and “How Did This Get Made?”. Their imaginative outlook and strong relationships with talent puts Earwolf at the forefront of the growing podcast industry.
Check out Earwolf here: http://www.earwolf.com/