Why Your Small Business Needs A Podcast

If you’re just starting out with your small business, or are looking for effective ways to grow and expand your business in every way possible, how about considering starting a podcast as your next step? How exactly can a podcast help your business? Well, for one thing, podcasting is a pretty impressive industry! According to […]

Why Your Podcast Needs a Trailer

Imagine you’re sitting in a cinema. You’re munching on warm, buttery popcorn, you’re sipping your favorite soda. The lights dim and one after another, enticing trailers begin to roll. With each one, you’re sucked into different tales of intrigue, treachery, drama, or adventure. But you’re never given enough to satisfy your curiosity! Before the main […]

How to Start a Podcast 2020 Edition

As a new year begins and with it another decade, we often create personal and professional lists of what we want to achieve in the year to come. If one of your ambitions is to start a podcast, then you’ve come to the right place! But have you missed the proverbial boat? Has the podcast […]

Best Places to Promote Your Podcast

So your podcast is up and running, you’ve recorded some amazing content, you’ve planned a strategic launch, now all that’s left is to get people to find your podcast. And while there’s no billboard for podcasts, there are some really effective alternative options of places where you can advertise your podcast. Keep in mind that […]

Top Tips for Succesful Live Podcasting and Hosting a Live Podcast Event

Does the thought of podcasting without the security of the pause button and editing software fill you with terror and trepidation? That’s completely understandable! However, podcasting live, or hosting a live podcast event could also be exciting, exhilarating and a fresh, new experience for you and your listeners! Podcasting live, in whatever shape or form, […]

How to Improve the Discoverability of Your Podcast

There are two predominant schools of thought when it comes to discussing strategies to improve the discoverability of a podcast. On the one hand, you have those in the industry claiming podcast discoverability is a problem because aspects of the technology are lacking, and are calling for the development of new software and better algorithms. […]

How to Promote Your Podcast if Marketing is Not Your Strength

Having your own podcast means that you’ll have to handle many different tasks at the same time. Some of them might be easier than others depending on your strengths and weaknesses. When wearing these different hats, there will be some who know exactly how to market their podcast and others who have no idea where […]

8 Reasons Why Starting a Podcast is Good for Business

Scaling your business is hard work in any industry, especially with the constant change in customer needs and new market entries. Working to stay on top isn’t the easiest job but luckily with everything else changing so fast, you can count on the fact that there will constantly be new tools developed for you to […]

Podcasting Tips for Authors

Part of being a great author includes getting out into the world and promoting yourself. It is your job as an author to market your book and reach your audience on a face-to-face level through book tours, giving readings and speakings on your topic, or even putting out supporting content for your audience to enjoy. […]

Email Marketing Basics for Podcasters

So, you have a great podcast and quite a few listeners but what happens now? How do you get your content out to the right people? Well, that’s where promoting your podcast comes in and using the most effective strategies to communicate with your listeners and build a relationship with them. When it comes to […]

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