Category: Marketing

There are two predominant schools of thought when it comes to discussing strategies to improve the discoverability of a podcast. On the one hand, you have those in the industry claiming podcast discoverability is a problem because aspects of the technology are lacking, and are calling for the development of new software and better algorithms. […]

Having your own podcast means that you’ll have to handle many different tasks at the same time. Some of them might be easier than others depending on your strengths and weaknesses. When wearing these different hats, there will be some who know exactly how to market their podcast and others who have no idea where […]

Scaling your business is hard work in any industry, especially with the constant change in customer needs and new market entries. Working to stay on top isn’t the easiest job but luckily with everything else changing so fast, you can count on the fact that there will constantly be new tools developed for you to […]

Part of being a great author includes getting out into the world and promoting yourself. It is your job as an author to market your book and reach your audience on a face-to-face level through book tours, giving readings and speakings on your topic, or even putting out supporting content for your audience to enjoy. […]

So, you have a great podcast and quite a few listeners but what happens now? How do you get your content out to the right people? Well, that’s where promoting your podcast comes in and using the most effective strategies to communicate with your listeners and build a relationship with them. When it comes to […]

With an increase in podcast popularity and more than a thousand podcasts to choose from, it is understandable that more and more apps are being released to make enjoying these podcasts more accessible. Listening to podcasts has become a part of the daily routines of so many people and finding ways to enjoy it in […]

There is so much information out there about launching your podcast that it can sometimes be overwhelming. Launching your podcast is very exciting and nerve-racking all at the same time! So how do you decide whether all your focus and attention should be on the launch or if it should be saved for after the […]

Whether you’ve had your podcast since before it was even popular or only recently decided to join the podcasting family, we all want the same thing; having as many loyal listeners and followers as possible! Growing your audience isn’t always the easiest task and sometimes you’ll have to go out of your comfort zone to […]

When it comes to running a successful podcast, a well-crafted website is an important part of that success! Since discoverability for podcasts is so limited, a great podcast website can make it simple for new and current listeners to sample, subscribe, and dig deeper into your podcast episodes. Although a website for your podcast may […]