Category: Marketing

If you’re just starting out with your small business, or are looking for effective ways to grow and expand your business in every way possible, how about considering starting a podcast as your next step? How exactly can a podcast help your business? Well, for one thing, podcasting is a pretty impressive industry! According to […]

Imagine you’re sitting in a cinema. You’re munching on warm, buttery popcorn, you’re sipping your favorite soda. The lights dim and one after another, enticing trailers begin to roll. With each one, you’re sucked into different tales of intrigue, treachery, drama, or adventure. But you’re never given enough to satisfy your curiosity! Before the main […]

So your podcast is up and running, you’ve recorded some amazing content, you’ve planned a strategic launch, now all that’s left is to get people to find your podcast. And while there’s no billboard for podcasts, there are some really effective alternative options of places where you can advertise your podcast. Keep in mind that […]

There are two predominant schools of thought when it comes to discussing strategies to improve the discoverability of a podcast. On the one hand, you have those in the industry claiming podcast discoverability is a problem because aspects of the technology are lacking, and are calling for the development of new software and better algorithms. […]

Having your own podcast means that you’ll have to handle many different tasks at the same time. Some of them might be easier than others depending on your strengths and weaknesses. When wearing these different hats, there will be some who know exactly how to market their podcast and others who have no idea where […]

Scaling your business is hard work in any industry, especially with the constant change in customer needs and new market entries. Working to stay on top isn’t the easiest job but luckily with everything else changing so fast, you can count on the fact that there will constantly be new tools developed for you to […]

Part of being a great author includes getting out into the world and promoting yourself. It is your job as an author to market your book and reach your audience on a face-to-face level through book tours, giving readings and speakings on your topic, or even putting out supporting content for your audience to enjoy. […]

So, you have a great podcast and quite a few listeners but what happens now? How do you get your content out to the right people? Well, that’s where promoting your podcast comes in and using the most effective strategies to communicate with your listeners and build a relationship with them. When it comes to […]