Category: Marketing

Part of being a great author includes getting out into the world and promoting yourself. It is your job as an author to market your book and reach your audience on a face-to-face level through book tours, giving readings and speakings on your topic, or even putting out supporting content for your audience to enjoy. You can’t simply sit back

So, you have a great podcast and quite a few listeners but what happens now? How do you get your content out to the right people? Well, that's where promoting your podcast comes in and using the most effective strategies to communicate with your listeners and build a relationship with them. When it comes to sharing your podcast out with

With an increase in podcast popularity and more than a thousand podcasts to choose from, it is understandable that more and more apps are being released to make enjoying these podcasts more accessible. Listening to podcasts has become a part of the daily routines of so many people and finding ways to enjoy it in your own way is just

There is so much information out there about launching your podcast that it can sometimes be overwhelming. Launching your podcast is very exciting and nerve-racking all at the same time! So how do you decide whether all your focus and attention should be on the launch or if it should be saved for after the launch to keep your podcast

Whether you’ve had your podcast since before it was even popular or only recently decided to join the podcasting family, we all want the same thing; having as many loyal listeners and followers as possible! Growing your audience isn’t always the easiest task and sometimes you’ll have to go out of your comfort zone to create some buzz around your

When it comes to running a successful podcast, a well-crafted website is an important part of that success! Since discoverability for podcasts is so limited, a great podcast website can make it simple for new and current listeners to sample, subscribe, and dig deeper into your podcast episodes. Although a website for your podcast may not be technically necessary, there

Using a podcast as a communication tool can be quite ineffective if your audience has not been growing. If you’re releasing your show and you’re the only one listening, what’s the point? A podcast needs to be marketed in order to attract listeners, thus making your show valuable and noteworthy. Not sure where to start? Here are seven unconventional ways