Today on the show we will be speaking all about ad placement in podcasts. Placing ads can be a tricky exercise because while it is important to have ads from a sponsorship perspective, the last thing you want is for your ad to dissuade listeners from tuning in. This is why we recommend placing ads in a way that doesn’t disrupt the flow and tuning in, you’ll learn about the different options available for doing so.
Key Points From This Episode:
- Finding an ad spot that doesn’t disrupt the flow of an episode.
- Three types of podcast ads: pre-roll, mid-roll, and post-roll.
- The pros and cons of each type of ad placement method and how to use them.