So you’ve created your podcast, and now it’s time to share it with the world. Instagram is a great way to market your podcast, but much marketing should you be dedicated to the platform? Understanding your platform of choice is vital as well as knowing what your audience wants and expects. Instagram is audio-visual, which makes it perfect for podcast marketing. Use the bio, create engaging posts, and add video components if you have the option to.
Key Points From This Episode:
- It’s crucial to feel the pulse of whatever social media platform you’re using.
- You need to understand the feel of the platform and what its audience wants and expects.
- What makes Instagram perfect for podcast marketing.