When looking into building relationships with advertisers for your podcast, or for a podcast to advertise through, the concept of CPM is a vital one. CPM stands for ‘cost per mille’ and in this context it signals how much it costs to advertise per one thousand impressions or listens. To make this process a bit simpler, many podcast advertising marketplaces can walk you through this and are well worth checking out!
Key Points From This Episode:
- In the podcast world, CPM stands for ‘cost per mille’ and denotes one thousand plays.
- Podcasting has a very high CPM rate among comparable mediums such as TV and radio.
- These statistics are most often applied to ad spots on a podcast.
- There are many podcast advertising marketplaces that make this process very simple.