fbpx

Ep 87: What is CPM in Podcasting?

When looking into building relationships with advertisers for your podcast, or for a podcast to advertise through, the concept of CPM is a vital one. CPM stands for ‘cost per mille’ and in this context it signals how much it costs to advertise per one thousand impressions or listens. To make this process a bit simpler, many podcast advertising marketplaces can walk you through this and are well worth checking out! 

Key Points From This Episode:

  • In the podcast world, CPM stands for ‘cost per mille’ and denotes one thousand plays. 
  • Podcasting has a very high CPM rate among comparable mediums such as TV and radio.
  • These statistics are most often applied to ad spots on a podcast.
  • There are many podcast advertising marketplaces that make this process very simple. 

Links Mentioned:

Entrepreneurs on Fire

AdvertiseCast 

Acast

Thanks for listening! Check us out on TwitterInstagram @weeditpodcasts, or visit our blog at WeEditPodcasts.com/blog for everything podcast-related.

Like this article? Share it!

Share on facebook
Share on Facebook
Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on pinterest
Share on Pinterest
Andrew Delmar

Andrew Delmar

Growth Manager at We Edit Podcasts and Host of the Ask We Edit Show.

Leave a comment

Shopping Basket