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Everything You Need to Know About Podcast Marketing

Effective podcast marketing is key to your show’s overall success. And because it’s so important, you need to get it right!

Part of ‘getting it right’ is the right guidance!

And we’ve got that in spades in this post!

We’ve focused a lot on effective podcast marketing tactics over the years on this blog. Because there are so many avenues to cover and ways it can be done. And it’s often a combination of strategies that yields the best results.

But having said that, there are also some strategies that just won’t work for all podcasts. This can because of listener demographics, or due to the particular niche of the show in question. That’s a lot to navigate!

But not any more! We’re sharing EVERYTHING we know about podcast marketing in this post. It features posts on ways to promote and marketing your podcast on the different social media platforms, as well as tips for email marketing, alternative platforms, as well as general marketing strategies.

So take a read through the headings and intros, and you’ll see we’ve covered all the bases!

And to make it even easier, we’ve organized the posts under the following categories. So you can jump around to find exactly what you’re looking for!

Social Media
Instagram
Facebook
Twitter
TikTok
Other Platforms
Pinterest
LinkedIn
YouTube
Email Marketing
General

Social Media

First up, here are specific strategies for promoting your podcast on the most popular social media platforms available…

Instagram

Tips for Using Instagram to Promote Your Podcast and Grow Your Audience

Here at We Edit Podcasts, we’re on a mission to help you and your podcast achieving your podcasting hopes and dreams. And part of that mission involves arming you with strategies to promote your podcast on all types of platforms. So that you can expand your audience, grow your reach, and help you build that healthy podcast community. 

The strategies we’re sharing today are specifically focused on using Instagram to promote your podcast. But before we get into those, we need to cover a few Instagram Basics that apply to all Instagram accounts that want to successfully reach their target audience.

Read more here

Facebook

Next up, the social media OG…

How to Use Facebook to Promote Your Podcast

While Instagram, TikTok, and a whole host of other social media platforms have experienced surges in popularity since the rise of Facebook, the platform that revolutionized social media is still a really effective place to promote your podcast.

One of the biggest selling points for using Facebook as a channel to promote your show is because Facebook caters to the sharing of a whole range of media types.

From images and photos, videos of basically any length and audiograms, as well as text-based posts, Facebook does it all, and it means that there are endless possibilities when it comes to creative ways to use the platform to promote your podcast.

And while knowing that Facebook is a great place for you to promote your amazing show is one thing, what you really need are some workable strategies to help make your presence on the platform one that gets your show noticed and helps to grow your audience effectively.

And you’re in luck! We’ve got some simple, yet effective, strategies to help you best utilize Facebook as a place to promote your podcast and build a loyal audicience around your show.

Read more here

Twitter

How To Use Twitter to Boost Your Podcast Audience

Twitter has a very active podcast community, and so it follows that it could be just the social platform to help you seriously boost your podcast following and help you grow your show’s reach. But before you dive in head first and start tweeting up a storm, you need to do a quick check to see if a Twitter marketing strategy will work for your podcast.

There are two simple questions you can ask to figure this out. Number One: Are your loyal listeners active Twitter users? Number Two: Is your target audience in general active on Twitter? If the answers were “Yes!” and “YES!” Then Twitter should most definitely have a place within your podcast marketing strategy. 

We’ve got seven solid strategies to share with you today that will arm you with all the knowledge and practical know-how you’ll need in order to make Twitter work for you and help you grow your podcast community.

Read more here

TikTok

Did you know that the (relatively) new kid on the social media block, TikTok, could also be a great place to promote your podcast?

How To Use TikTok to Promote Your Podcast

For those who have yet to get acquainted with the new member of the Social Media Club, TikTok is a video app where users create short-form video clips of up to one minute. TikTok also currently holds the title of fastest growing social media platform.

Many top brands and businesses, from Guess to Chipotle, have signed up and are using all that TikTok has to offer. And perhaps you’ve seen the videos of dance challenges, fruit cutting techniques (yip, it’s a thing!), or you’re just there for all those adorable animal videos, but you’re just not sure how TikTok can help you grow your podcast audience?

But even if you’ve never signed up or seen a single video, this post could still prove useful to you and your show. We’ve got some great pointers for using TikTok to promote your podcast and to help you find your feet on the platform. You’ll soon discover a whole new world of podcast promotion opportunities, and you’ll have heaps of fun along the way!

Read more here

Or, if you’re just looking for an overview of all the social media marketing options available to you, we have this handy post…

Social Media Marketing Options for Podcasts

It’s never been more important for podcasters to market their podcasts.

And that’s why knowing how and where to market your podcast is so important, and why it’s vital that podcast hosts have clear social media marketing strategies in place. Podcast hosts need to know what platforms are available to them as channels to connect with their listeners and promote their content.

And they also need to know which platforms to use if they want to successfully reach more members of their specific target audience. Putting out amazing Facebook content is great, but if your target audience are all on TikTok, you won’t be achieving your marketing goals. 

On today’s post, we’ve got an overview of a variety of social media marketing options podcasters have at their disposal when it comes to promoting their show, gaining more loyal listeners, and strengthening their podcast brand.

Read more here

Other Platforms

Next up, here are some of our posts covering marketing and promotion strategies for some other popular platforms…

Pinterest

Leveraging Pinterest to Promote Your Podcast

Pinterest is more than just a platform for fun DIY projects, delicious recipes to try at home, outfit inspiration, or your source of hilarious memes. It can also be a really effective platform to leverage to promote your podcast. Pinterest is a treasure trove of content, with literally everything and almost ANYTHING having some sort of following on the platform.

But Pinterest is actually way more than just a handy place to get inspiration or store your ideas for your bathroom revamp. Pinterest is really a visual search engine, and it is this function that you can leverage to help promote your podcast and build your podcast community. Perhaps the key to Pinterest’s appeal as a marketing tool is that Pinterest puts no expiry dates or time restraints on its content.

Pins show up if they fit the search criteria, regardless of when they were added to Pinterest. This means that as long as your content is relative to what the user is after and your pin fits the bill of a Pinner’s search, your pin will pop up, even if it’s content from an episode from a great many moons ago! This means that you can get amazing traffic to your podcast from every pin you upload.

Read more here

LinkedIn

10 Tips for Growing Your Podcast using LinkedIn

Quick question: Are you promoting your podcast on LinkedIn? Quick answer: You definitely should be! And here’s just a few quick stats to prove our point:  

  1. LinkedIn has 63 million unique mobile visitors each month. 63 million!
  2. There are 87 million millennials on LinkedIn. (If millennials are your target audience, then you need to get on the platform. Like yesterday!)
  3. The platform currently has over 660 million registered users, with 303 million of them being active on a monthly basis. And on top of that, 90 million of these users are senior-level influencers, and 63 million are in decision-making positions.
  4. And lastly, LinkedIn is 277% more effective than Facebook in generating leads.

*These stats and more can be found here.

The beauty of LinkedIn is the business focus. Everyone on the platform is there looking for something in relation to building their brand, growing their network, or expanding their business in some shape or form.

But how can you as a podcast host leverage all that power in favor of your podcast? How can you use LinkedIn as a way to grow your podcast? 

That’s where this post comes in! We’re sharing ten ways you can use LinkedIn to generate great opportunities and successful partnerships for your podcast.

Read more here

YouTube

Looking to branch into video podcast? Here’s how to market your podcast on YouTube…

How To Use YouTube to Grow Your Podcast Audience

Today we’re looking at YouTube, and specifically, how creating video content for your podcast can help you expand your reach. 

Today I’m going to looking at some of the versatile ways you can use YouTube to expand your podcast community, reach a whole new audience, and build up your authority within your niche. You’ll see that if done well, starting a YouTube channel in conjunction with your podcast could help you offer your existing audience bucket loads of new, valuable content, and amp up your show’s overall value factor. 

Read more here

Email Marketing

Up next, we turn our attention to other avenues available for marketing your podcast…

Growing Your Podcast Audience Through Email Marketing

Here’s a fun fact for you! Did you know that email marketing has the highest return on investment when compared to all the available marketing channels? Yip, you read that right! The good ol’ email comes out on top, even beating out the super popular social media platforms of Instagram and Twitter! And this is true for a number of reasons. First up, emails are still the most direct route we have available when it comes to reaching people. But emails also outperform social media channels as emails allow you to deliver more value-rich, personalized content to your readers.

Email marketing is such a vital part of a successful marketing strategy because emails are a really effective way to build and strengthen your relationships with your readers. And for podcasters, an effective email marketing strategy is another great way for you to connect with your loyal listeners, strengthen your podcast community, and, of course, grow your podcast audience.

If that’s got your attention, then let’s check out our 6 top reasons why you should definitely consider email marketing as an effective method to grow your podcast audience. 

Read more here

General

And finally, some of our general strategies for marketing your podcast and growing your audience…

8 Great Ways to Advertise Your Podcast in 2022

Congratulations! You’ve turned your dream into reality and now you have your podcast. Your hard work has paid off and you have something that you are proud of. The next question is: How do you advertise your podcast?

What can you do to get your podcast heard? How can you share your podcast across state and national borders and tap into the millions of podcast listeners worldwide? 

The straightforward answer is to advertise. But that is not as simple as it appears to be on the surface. Advertising or promoting your podcast is a layered process. There are many avenues to explore and techniques that can be implemented to make sure that your podcast has a reach that is far and wide. 

Read more here

Best Places to Promote Your Podcast

So your podcast is up and running, you’ve recorded some amazing content, you’ve planned a strategic launch. Now all that’s left is to get people to find your podcast. And while there’s no billboard for podcasts, there are some really effective alternative options of places where you can advertise your podcast.

Keep in mind that all those “successful” podcasts were very rarely an overnight success. And given that it takes time to build a solid, loyal fan base, these strategies should go a long way to speed up the process. Advertise your podcast on these platforms to get your show noticed in no time!

Read more here

And finally, we’ve got tips to help anyone promote their podcast…even if you do feel you lack marketing skills…

Easy Ways to Promote a Podcast if You Lack Marketing Skills

Starting a podcast is exciting! But it also requires a lot of work in a lot of different areas. You may have the gift of sharing your message in a way that really draws listeners in, or you may have editing skills that can rival the pros. But creating an outstanding podcast is only half the battle. You also need to grow your community and your listenership.

And to do this well, a good marketing strategy is required.

For some, this is easy. Self-promotion comes naturally and you’re able to talk about yourself and your show with confidence and ease.

But for others, this can be a real struggle. If marketing and self-promotion are not one of your natural strengths, you may even find the thought of approaching others to talk about yourself the stuff of nightmares!

But even if you would consider marketing one of your strengths, podcasters often face the challenge of marketing their shows effectively. Don’t worry – we’ve got you covered! In this blog post, we will discuss 11 effective ways to promote your podcast even if marketing is not your strength.

Read more here

Conclusion

And that’s it! All that we know about podcast marketing has been passed onto you. Find the platforms that work for your audience, consistently use those avenues to promote and market your podcast, and you should experience great podcast growth!

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