Every single person has the power to change the world, and as a podcaster, your primary source of making an impact is through your show. According to Nancy Duarte, a single idea has the power to cause a movement and rewrite our futures. However, an idea is ultimately powerless if it stays inside of you and if you never pull it out for others to contend with, it will die with you.
The only difference between ideas that influences the world and an idea that gets rejected is in the way it was communicated.
“If you communicate an idea in a way that resonates, change will happen and you can change the world.” – Nancy Duarte
To be an effective podcaster and build a loyal audience, you have to be able to provide them with something that they need or teach them something that does not come naturally to them. Since a podcast is such an audio-focused form of content, it is absolutely critical to be able to communicate your ideas effectively, shaping each episode almost to the point of where your audience can see what you are saying.
Spreading your message starts with a status quo, which is then compared to what could be. Often times people are unaware of what could be until they are shown a path to get to their true potential. Whether your podcast is about finance, music, entrepreneurship, or health, everything starts with that initial idea and goal of getting to that point of “what could be”.
Tune in to Nancy Duarte’s TED Talk as she describes the secret structure of great communication. She talks about why story structures have been used for generations upon generations and why they are so effective in spreading an idea. She also shares practical lessons on how to make a powerful call-to-action, and why even if it seems like a daunting task to change the world, you can certainly change your specific sphere of influence.
Let us know how you apply this structure to your show to more effectively communicate your message and spread your idea to make an impact in this world!