Pinterest is more than just a platform for fun DIY projects, delicious recipes to try at home, outfit inspiration, or your source of hilarious memes. It can also be a really effective platform to leverage to promote your podcast. Pinterest is a treasure trove of content, with literally everything and almost ANYTHING having some sort of following on the platform. Want recipes for all the things you can make in mugs in the microwave? There are hundreds! Want cute pics of pugs in tutus? You’re in business! Want to know 1001 uses for coconut oil? Pinterest has you covered! There is SO. MUCH. CONTENT! And one of the biggest drawcards of Pinterest is that it is a convenient place for storing all your creative ideas and inspiration. For many, Pinterest serves as virtual vision boards for all they want to do and achieve.
But Pinterest is actually way more than just a handy place to get inspiration or store your ideas for your bathroom revamp. Pinterest is really a visual search engine, and it is this function that you can leverage to help promote your podcast and build your podcast community. Perhaps the key to Pinterest’s appeal as a marketing tool is that Pinterest puts no expiry dates or time restraints on its content. Pins show up if they fit the search criteria, regardless of when they were added to Pinterest. This means that as long as your content is relative to what the user is after and your pin fits the bill of a Pinner’s search, your pin will pop up, even if it’s content from an episode from a great many moons ago! This means that you can get amazing traffic to your podcast from every pin you upload. Whether it’s ideas Pinners are after, motivation, inspiration, or even the answers to their most burning questions, if your pins hit the spot, they will show up there in the feed, ready to guide Pinners to your podcast.
Pinterest really is a fantastic way to promote your podcast, build your authority and your brand, as well as grow your audience. And armed with some easy strategies, Pinterest could be your secret weapon in your marketing arsenal.
So if you’ve never thought to use Pinterest to promote your podcast or you’re simply unsure how to leverage the platform in your favor, keep reading for some key tips to making Pinterest work for you!
1. Turn Your Content Into Infographics
Pinterest is image-based, but simply uploading pretty pictures is not going to help you show up in Pinterest searches or drive traffic to your podcast. You need to position your content to answer user questions and convey the message that your podcast is what they are after. One effective way to do this is to turn your episode content into fun, eye-catching infographics. If you want Pinterest to drive people to your podcast and for your pins to show up when people search topics within your niche, try sharing some infographics. Infographics utilize a mix of text and imagery, and they have a high response rate when it comes to content or niche searches. As they convey information effectively, pinners gain value from your content immediately, but it also whets their appetite for more, which they can then get by clicking through and listening to the corresponding podcast episode. By providing immediate value to pinners, and, of course, by being visually appealing in their own right, infographics are a great way to get your pins pinned and successfully traffick new listeners to your podcast.
Bonus Tip: Always use the description field of the pin to link back to your podcast. or to your website or blog. By default, Pinterest automatically links back to the image’s source when users click on the image, but by placing your link in the description field, you can greatly increase your click-through rate as you make it that much easier to access your content.
Related read: How To Improve The Discoverability Of Your Podcast
2. Create Audiograms
Audiograms also make for great pins! Audiograms are audio snippets taken from your podcast episodes, and function like “sneak peaks” into all that the episode contains. They have a background, usually, your podcast artwork, and are often transcribed, with a fun waveform dancing across the image. They are a great podcast marketing tool for a variety of platforms and they are also incredibly easy to make, thanks to sites like Headliner, Wavve, and Audiogram. These sites do all the heavy lifting for you, and they’re super user-friendly, allowing you to easily select your desired audio clip, choose from multiple styles and colors of waveforms, and upload your desired background image. The sites even transcribe the audio for you, making captions and subtitles a breeze. These eye-catching audiograms expose potential listeners to sound bites of your podcast, and once they’ve heard your content, no doubt they’ll be subscribing to your show! Audiograms also add diversity to your Pinterest content and they are a really effective way to expand your reach and strengthen your authority.
3. Share Videos
Besides audiograms, if you host a video podcast, or you have a YouTube channel where you upload behind-the-scenes recording footage, key points, or other types of video related to your podcast, then you could be pinning those as well. This is just another way you can use the Pinterest platform to grow your podcast community. The videos you’ve created can then be added to the appropriate board, which not only puts your content on another platform to help grow your authority but adds another creative layer to your Pinterest marketing strategy. Videos work really well as pins as they are playable within the platform, so Pinners are immediately able to view your content, which connects them to you instantly. Based on this connection, there is a higher possibility of them clicking through and landing on your podcast.
NOTE: In order to upload video pins to Pinterest, you will need to have a business account. You can check out all the nitty-gritty details here. It must also be noted that there are currently only a certain number of countries that enable video pins. You can see the full list of countries here.
Related read: The Whys, Whens, And Hows Of Video Podcasting
4. Focus On Shareability
Our next tip is to create all sorts of shareable content. You should have a whole lot of fun coming up with creative pins to help diversify your content, build your authority, and allow your unique voice and personality to be heard and seen across all social platforms. And the possibilities are endless! Besides the infographics and audiograms you share, you could also upload your own niche-related image-based pins, you could design inspiring motivational quotes, or even come up with some hilarious memes to share within your community. You can let your imagination and creativity run wild! But the purpose remains creating highly-valuable, shareable content. When your content is fresh, consistent, and niche-focused, Pinterest can then connect you to your potential listeners. And if these listeners connect with and relate to your content, they will share it far and wide to get others as excited as they are! Sharing valuable content related to your podcast will help create a buzz around your show and will amp up your authority and your voice within your niche, getting people to sit up and take a listen to your show.
Some Final Pointers
No matter how you choose to incorporate Pinterest into your promotion strategy, there are a few basics that should always be adhered to:
1. Quality Is A Must
Since Pinterest is a visual platform above all else, there is simply no other option other than high-quality content. Remember, you are competing against a huge amount of content! And if you want yours to stand out, your images or videos have to crystal clear, colorful, and attention-grabbing. No blurry images, spelling mistakes, unreadable fonts, or poor layouts, please! You want your images to “jump out” at the listener and grab their attention, and then you can get them hooked on your podcast!
Bonus Tip: Make sure that your images, videos, or audiograms are Pinterest-friendly. Check out this post for some tips for sizing your pins to make your content looks the best it can be when it shows up on your future-listeners’ feeds!
Related read: 7 Tips for Creating Great Podcast Content
2. Consistency Is Key
As with any marketing strategy, once you’ve clearly established the objectives you want to achieve, you need to be consistent if you want the strategy to be successful. When it comes to Pinterest, this means putting out content on a regular basis, but not all in one go. Whether its helpful infographics, audiograms of your latest episodes, or hilarious memes, you’ll need to consistently upload these pins to Pinterest. Having loads of pins attached to your name also helps builds your credibility, amps up your authority, and so can help build a positive buzz around your show.
Now, this may sound like a whole lot extra on your already full plate, but there are some technological marvels to make this easier.
Trello is a visual organizational tool that features Kanban-style list-making to help you keep track of everything you need to do. It’s incredibly easy to use with a really clean interface, making organizing all the little elements of your podcast a dream. You can also plan out your content calendar which helps you stay on top of what you need to post, where ,and when.
Buffer is another really useful tool for organizing and managing all your social media posts. It allows you to easily plan all your posts across your different platforms well in advance. You can schedule your posts to publish at high-traffic times throughout the day, with different times for your different platforms, ensuring that you can keep on task with whatever you’re busy with and not have to stop what you’re doing in order to share a post. And by allowing you to share across so many different platforms, it integrates a whole host of marketing tools into one easy-to-use site. These tools are a definite “must” as you start sharing diverse content across different social platforms.
3. Sharpen Your Skills
Whether you are a prolific Pinner or you’ve never even created your first Pinterest vision board, there’s always something to be learned regarding marketing, and the different and innovative ways available for marketing. To that end, if you want to use Pinterest to grow your podcast community and expand your reach, you need to sharpen and fine-tune your Pinterest skills. There are plenty of online courses you can take which will show you the Pinterest ropes, but there are also some great podcasts you listen to that will share all you need to know and more regarding Pinterest and using it properly to build your podcast community.
Two Pinterest-focused podcasts to try out are Visual Marketing with Tailwind: Pinterest and Instagram Made Easy and Simple Pin Podcast: Simple ways to boost your business using Pinterest. They have got some useful insider tips to help you dominate the Pinterest game.
Pinterest is a super effective but often underutilized platform to use to promote your podcast. But armed with these simple strategies and easy tips, you’ll be able to cultivate an impressive Pinterest presence which you can then leverage to help grow your podcast community. Create some eye-catching, high-quality images, experiment with audiograms, or create some helpful infographics and you’ll be ready to curate some beautiful pins that are not only aesthetically pleasing but, more importantly, are full of value. Put these tips into practice and through your presence on Pinterest, you’ll be ready to answer your audience’s questions, give motivation and inspiration, and share all your expert niche knowledge with people all over the world.
Is Pinterest a part of your marketing strategy? Share your experience with us!